AFM Will Let 5,000 Los Angeles Moviegoers Into Market Screenings
Summary
Members of the B-List Movie Club can attend premieres and slate presentations at AMC Century City 15 during the November market, giving sellers live audience reactions in front of buyers.
"The American Film Market is opening select market screenings to regular moviegoers for the first time through a collaboration with AMC A-List and the fan group The B-List Movie Club, Boxoffice Pro reported. More than 5,000 members of the club's Los Angeles chapter will be able to sign up through its Discord server to attend screenings and slate presentations from companies seeking audience feedback.
The 47th AFM runs November 10 to 15, with market screenings November 10 to 13 at AMC Century City 15, across the street from market headquarters at the Fairmont Century Plaza. Screening options include world and market premieres, slate showcases, amplified screenings with hospitality and red-carpet moments with talent. More than 215 exhibiting companies have confirmed, and buyer registration from 55 countries is ahead of last year. ""AMC A-List has become a powerful model for theatrical audience engagement,"" said Jackie Brenneman, president and CEO of IFTA, which runs the market."