AFM Opens in Century City as Cautious Buyers Face a Leaner Market
Summary
The 47th market starts with a new summit on federal incentives and AI before five days of screenings and dealmaking at the Fairmont Century Plaza.
"The American Film Market opens its 47th edition today, Nov. 10, at the Fairmont Century Plaza in Los Angeles, running through Nov. 15. Organizer IFTA starts the week with a new half-day Global Screen Economy Summit, keynoted by IFTA president and CEO Jackie Brenneman and media analyst Evan Shapiro, covering federal production incentives, new sources of IP, the changing studio system and audience discovery. A conference program of more than 45 sessions follows from Nov. 11 to 14, along with an AFM House hub devoted to AI and emerging technology.
Screen International reported that buyers arrive ""more cautious"" and that ""the price tag matters,"" as the market follows a year of studio consolidation. Pre-market announcements from sales companies leaned on packaged genre titles and recognizable casts, among them Altitude's Insomniac City, Lucky Number's Daughter of Eden and Capture's western Flint, Deadline and The Hollywood Reporter reported.
Brenneman has described an industry ""undergoing a fundamental transformation."" Romania is the market's first Country of Focus, with a panel on Nov. 14 featuring Palme d'Or winner Cristian Mungiu, and AFM is also opening some screenings to AMC A-List and B-List members for the first time."
